Η IKEA Κοροϊδεύει Την Apple Μέσα Από Την Τελευταία Της Διαφήμιση

Η IKEA Singapore συνηθίζει να κάνει πλάκα με τα προϊόντα της Apple μέσα από τις διαφημίσεις της. Το ίδιο έκανε και αυτή τη βδομάδα, όταν η τελευταία ανακοίνωσε το Pencil για το iPad Pro. Ιδού λοιπόν το IKEA Pencil:

The IKEA Pencil for everyone.

Posted by IKEA Singapore on Thursday, September 10, 2015

Ακριβώς ένα χρόνο πριν η IKEA Singapore είχε ετοιμάσει κάτι εξίσου ωραίο. Στο παρακάτω βίντεο ο “Chief Design Guru” Jörgen Eghammer, σαν άλλος Jony Ive, μιλάει για τον κατάλογο της αλυσίδας, ο οποίος όπως λέει δεν είναι e-book, αλλά bookbook. “The navigation is based on tactile touch technology that you can actually feel,” αναφέρει.

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